Archive for the ‘Marketing’ Category

We’re Hiring!

Posted on: April 30th, 2013 by designdesign

MARKETING/COPYWRITER

Job Summary:

DesignDesign, Inc. is seeking a creative and enthusiastic marketing-driven copywriter to join our collaborative marketing & design team. The writer will work closely with the design team and play a key role in creating ideas and content for web, print, and promotional materials.

The candidate will be expected to work well with a talented design team and balance multiple projects. The marketing copywriter will be involved in day-to-day communication with clients and will be responsible for project management. (Project management database training will be provided). The daily responsibilities include creative writing, the development of advertising and marketing messaging, editing, and marketing strategies for the web, print, social media, and various other platforms.

Qualifications:

  • The ideal candidate will hold a bachelor’s degree in Marketing, Communications, or a similar field.
  • 1-3 years of creative writing and marketing experience. Agency experience is a plus.
  • The candidate should demonstrate a proficient knowledge of the Microsoft Office Suite.
  • Knowledge of the Adobe suite and other Web applications is a plus.
  • Candidate will be organized and detail-oriented with excellent written and oral communication skills.
  • Must be comfortable working independently and under tight-deadlines.
  • A passion for marketing communication is a must!

Please send your cover letter, resume, and a writing sample to: ebove@designdesignonline.com.

PLEASE, NO PHONE CALLS. We will contact you directly for interviews.

 

The Marketing Mix

Posted on: April 26th, 2013 by designdesign

Abide by the 4 P’s of marketing to ensure you are putting the right product (service) in the right place (market) at the right price at the right time.

  1. Product (Service)
  2. Price
  3. Place
  4. Promotion

Although some marketing decisions may come naturally, other decisions require a reliable resource to define consistent branding and develop a successful campaign. Each component of the marketing mix is equally as important as the next. Consider these questions pertaining to the 4 P’s before establishing your next campaign.

Product:

  • What do your customers want?
  • What are the features of your product that customers find desirable?
  • How will the product/service be used?
  • What does the product look like? Size, shape, color, etc.
  • How will the product be branded? Campaign color scheme, font, overall feel/style, etc.
  • How will your product differ from competition?

Place:

  • Where will customers look for your product?
  • Where do customers look for competitor’s product?
  • How will your product get the most exposure/be the most accessible?
    • In a retail store vs. e-commerce
    • Convenience store vs. destination
    • Strip mall vs. stand-alone store front
  • What distribution channels will you utilize?

Price:

  • What is the perceived value of the product?
  •  Has competition established price points?
  •  How sensitive is your target market to a slight increase/decrease in price?

Promotion:

  • How to reach your defined target market?
  • Where will your promotional campaigns receive the most exposure to the intended market?
  •  Timing – when is the best time to reach your target market?
  • How can your campaign stand out from competition?

There are many other questions and important factors to consider in developing a well-rounded marketing campaign. Consulting a marketing firm can help to ensure an efficient and effective use of your marketing budget.

Greetings from the Mushroom Capital of the World!

Posted on: March 16th, 2012 by designdesign

Being a design firm located in the mushroom capital of the world, we get to work closely with several large producers of mushrooms. I am especially happy about this because I LOVE mushrooms! One of our clients, To-Jo Mushrooms, came to us with a new product. They have created “microwavable mushrooms” which sautée perfectly in the microwave.. in just four minutes. They originally had someone create a label (below), but unfortunately the design had lacked the proper messaging that it needed.  We were then given the opportunity to redesign and market the mushrooms.

Since the microwavable product is sold in the produce aisle alongside fresh mushrooms, we created messaging to ensure consumers understood the use of the product.  We developed a product-line name for To-Jo to differentiate the mushroom from other To-Jo products.  To ensure clarity in the use of the product, we transformed the hierarchy from the old label prioritizing keywords, like “microwavable.” We also incorporated phrasing to reference the flavor and taste of the mushrooms.  In developing copy, we conveyed the easy preparation through highlighting the short cooking time.

 

 

 

Brand Early to Build Marketing Success

Posted on: January 17th, 2012 by designdesign

As a new business, you may think that you can put your brand on the back burner. You’re being strategic with every dollar, making big decisions and looking with a magnifying glass before you leap…

But your brand is important and defining your image with professionals early will save you money in the long run. The budget required to recover is much greater than doing it right the first time. You wouldn’t show up to a prospective client in dirty clothes, with the intention of dressing professionally after they hire you to do the work. Shortcuts will almost always end up costing more in the end.

Decide what audiences you want to attract; what products or services you want to offer to them and how you stack up against your competition. A professional design and marketing firm will utilize this information to define a mark, font, colors and a formation that connects effectively with your targets the first time, giving you the ability in the future, to build other useful marketing tools on a strong foundation.

~ Erika

The Marketing Mix

Posted on: January 3rd, 2012 by designdesign

Abide by the 4 P’s of marketing to ensure you are putting the right product (service) in the right place (market) at the right price at the right time.

  1. Product (Service)
  2. Price
  3. Place
  4. Promotion

Although some marketing decisions may come naturally, other decisions require a reliable resource to define consistent branding and develop a successful campaign. Each component of the marketing mix is equally as important as the next.  Consider these questions pertaining to the 4 P’s before establishing your next campaign.

Product:

  • What do your customers want?
  • What are the features of your product that customers find desirable?
  • How will the product/service be used?
  • What does the product look like? Size, shape, color, etc.
  • How will the product be branded? Campaign color scheme, font, overall feel/style, etc.
  • How will your product differ from competition?

Place:

  • Where will customers look for your product?
  • Where do customers look for competitor’s product?
  • How will your product get the most exposure/be the most accessible?
    • In a retail store vs. e-commerce
    • Convenience store vs. destination
    • Strip mall vs. stand-alone store front
    • What distribution channels will you utilize?

Price:

  • What is the perceived value of the product?
  • Has competition established price points?
  • How sensitive is your target market to a slight increase/decrease in price?

Promotion:

  • How to reach your defined target market?
  • Where will your promotional campaigns receive the most exposure to the intended market?
  • Timing – when is the best time to reach your target market?
  • How can your campaign stand out from competition?

There are many other questions and important factors to consider in developing a well-rounded marketing campaign.  Consulting a marketing firm can help to ensure an efficient and effective use of your marketing budget.