Archive for the ‘Copywriting’ Category

We’re Hiring!

Posted on: April 30th, 2013 by designdesign

MARKETING/COPYWRITER

Job Summary:

DesignDesign, Inc. is seeking a creative and enthusiastic marketing-driven copywriter to join our collaborative marketing & design team. The writer will work closely with the design team and play a key role in creating ideas and content for web, print, and promotional materials.

The candidate will be expected to work well with a talented design team and balance multiple projects. The marketing copywriter will be involved in day-to-day communication with clients and will be responsible for project management. (Project management database training will be provided). The daily responsibilities include creative writing, the development of advertising and marketing messaging, editing, and marketing strategies for the web, print, social media, and various other platforms.

Qualifications:

  • The ideal candidate will hold a bachelor’s degree in Marketing, Communications, or a similar field.
  • 1-3 years of creative writing and marketing experience. Agency experience is a plus.
  • The candidate should demonstrate a proficient knowledge of the Microsoft Office Suite.
  • Knowledge of the Adobe suite and other Web applications is a plus.
  • Candidate will be organized and detail-oriented with excellent written and oral communication skills.
  • Must be comfortable working independently and under tight-deadlines.
  • A passion for marketing communication is a must!

Please send your cover letter, resume, and a writing sample to: ebove@designdesignonline.com.

PLEASE, NO PHONE CALLS. We will contact you directly for interviews.

 

Greetings from the Mushroom Capital of the World!

Posted on: March 16th, 2012 by designdesign

Being a design firm located in the mushroom capital of the world, we get to work closely with several large producers of mushrooms. I am especially happy about this because I LOVE mushrooms! One of our clients, To-Jo Mushrooms, came to us with a new product. They have created “microwavable mushrooms” which sautée perfectly in the microwave.. in just four minutes. They originally had someone create a label (below), but unfortunately the design had lacked the proper messaging that it needed.  We were then given the opportunity to redesign and market the mushrooms.

Since the microwavable product is sold in the produce aisle alongside fresh mushrooms, we created messaging to ensure consumers understood the use of the product.  We developed a product-line name for To-Jo to differentiate the mushroom from other To-Jo products.  To ensure clarity in the use of the product, we transformed the hierarchy from the old label prioritizing keywords, like “microwavable.” We also incorporated phrasing to reference the flavor and taste of the mushrooms.  In developing copy, we conveyed the easy preparation through highlighting the short cooking time.

 

 

 

Website Copywriting : Keep it simple!

Posted on: July 18th, 2011 by designdesign

Copywriting is the essential component to effective online marketing.  Considering things like: color, images and layout are important, but developing engaging copy is crucial.

Before beginning to write website copy, jot notes about the following:

1) What market do I serve?

2) How does this market benefit from my services?

3) What differentiates me from my competition?

4) Call-to-Action: What will effectively encourage this market to contact me?

 

PORTRAY BENEFITS IMMEDIATELY:

Portray specific benefits to YOUR target market immediately.  The challenge is to get the reader engaged and the trick is to create a compelling first sentence/headline to get the reader to read more.

In depth knowledge of your business is important, but should be used appropriately.  Many companies get caught up in the long list of features/services they offer and forget to mention the benefits.  Consider before writing: what unique benefits do I offer to my specific audience.

As a rule of thumb: TWO parts benefit-driven writing for ONE part feature writing

Most Importantly, KEEP IT SIMPLE!

Keep your content short and sweet.  People want to find what they are looking for – and fast!  Use simple language to ensure your audience is correctly receiving the messaging.

  • Use bullet points to break up content.

Often, Strong Statements are more effective in communicating messages than long drawn-out sentences.  So consider using bullet points where possible.