As a new business, you may think that you can put your brand on the back burner. You’re being strategic with every dollar, making big decisions and looking with a magnifying glass before you leap…
But your brand is important and defining your image with professionals early will save you money in the long run. The budget required to recover is much greater than doing it right the first time. You wouldn’t show up to a prospective client in dirty clothes, with the intention of dressing professionally after they hire you to do the work. Shortcuts will almost always end up costing more in the end.
Decide what audiences you want to attract; what products or services you want to offer to them and how you stack up against your competition. A professional design and marketing firm will utilize this information to define a mark, font, colors and a formation that connects effectively with your targets the first time, giving you the ability in the future, to build other useful marketing tools on a strong foundation.