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DesignDesign Process

Product Design Strategies

Research
» Interview and observe users – determine wants, needs, wishes
» Learn strengths and weaknesses of products in the marketplace
» Propose innovative solutions for consideration as key competitive advantages
» Develop Product Requirements Document

Product Design Strategies

Strategy
» Understand our clients' core competencies and corporate culture
» Listen to clients' perception of how DesignDesign can support their success
» Focus on Strategies that meet clients' requested Business, Technical and Market objectives
» Collaborate with the client to formulate Success Criteria and a Program Plan

Product Design Strategies

Concept Development
» Explore, brainstorm, model brand strengthening solutions
» Configure components differently, considering functional and manufacturing benefits
» Create and test user interaction solutions for intuitive use, safety, positive ownership experience

Product Design Strategies

Design Development
» Design and document to satisfy regulatory needs
» Model virtually and physically to verify for development
» Create parts/assemblies that reduce complexity and assure robustness
» Assure concurrent engineering efforts are accomplished with synergy
» Create intuitive graphical user interfaces (GUI) appropriate for target markets
» Develop product support documentation – manuals, visual aids – for continuity of user experience

Product Design Strategies

Design Verification
» Identify and mitigate design risk through assessment tools (FMEA, ISO)
» Expedite rapid prototyping to confirm design intent – support to testing
» Assess design for manufacturability and assembly (DFMA)
» Refine and improve the design and documentation in response to discoveries

Product Design Strategies

Manufacturing Liason
» Minimize time to market through early manufacturing involvement
» Source the right vendors – US, off-shore
» Clarify critical characteristics necessary for successful part acceptance
» Manage delivery of tooling, first parts, and production part QC

Product Design Strategies

Packaging Design
» Conceptualize and implement innovative, cost effective solutions
» Design and document to satisfy regulatory needs
» Assess materials and processes for Sustainability
» Package for zero-defect delivery, user convenience, point-of-purchase impact
» Make your packaging emphasize your brand and your message of quality

Product Design Strategies

Promotion
» Leverage the knowledge of the same DesignDesign team for speeding your product launch
» Trumpet a clear understanding/message of benefits and key competitive differences
» Manage brand consistency from product to show, web, literature, ads and more

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P - (610) 444-8868
F - (610) 444-2247
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119 South Broad Street
Kennett Square, PA 19348

 
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